The Secret World of...: Season 2, Episode 5

2 - 5: Cereal

Jo Brand tears open the nostalgic story behind Britain's most popular breakfast cereals. Three British companies fought it out and shaped this market over decades: Kellogg's, Weetabix and Jordans. Now they battle it out as modern consumers prioritise nutrition, while new, independent rivals with big ideas compete for their own place at the breakfast table.