Señorita 89 is set in the glamour of 80's Mexico. It follows Concepción, the matriarch of the most important beauty pageant in the country, who, together with a team of expert makeup artists, trainers, and even surgeons, welcomes the 32 finalists to her estate, La Encantada. There, the contestants will experience a 3-month hard training until they reach the Miss Mexico pageant. The truth is that underneath the appearances, the clothes, and the makeup, there is a dark world and, in the end, the contestants will empower each other and unite forces to leave the contest alive.
