The show gives viewers a behind-the-scenes look at Atlanta's Bridals by Lori and the drama that surrounds finding the perfect dress for the bridesmaids. You think helping a bride-to-be say yes to the dress is dramatic? How about getting the bride and all of her bridesmaids to say yes to the same dress? The team at Bridals By Lori has the dress selection to do just that, but they'll also have to referee a process where friendships are lost in an instant, brides become bridezillas, and bridal parties revolt. While upstairs, it's all about the bride, down here in the bridesmaids department, it's mayhem.