Mixing family with business can have its challenges for the Scalis - sisters Kimberly and Christine and mom Diane. With a trademark "no BS" attitude, the family has made its dress store the premiere glamour stop in South New Jersey. In this ultimate dress-up series, running the family business means having a flair for fashion, accessories, and even the right undergarments. Whether it's a Sweet 16 fantasy, a gala charity ball, a high school prom, or a daughter's wedding everyone knows that the perfect dress makes the event, and no one in New Jersey is better at helping women find the right dress than the Scalis. From the opinionated mother of the bride to the noisy best friend who doesn't like any of the choices to the customer that falls in love with a dress that's out of her price range and then begs for a discount, everyone thinks they know best. But when you enter Diane & Co, the Scali woman run the show, which always guarantees a fun and memorable shopping experience. The customers are guided in their difficult decisions by Kimberly, Christina and mom Diane, delivering their signature advice accessorized with their unique, inimitable style. Because at the end of their business day, it's all about providing women with the Cinderella experience of a lifetime.
